Oreos is already loved by the public, so they don’t need a new market, but they always want to surprise their audience. Oreos has always been known for their lighthearted campaigns, and this will be no different.
We decided to have a campaign target ants. The ones who eat all the crumbs left on the floor.
Client
Oreo
Micro Ads
If ants are our target, we need to make the ads ant-sized.
And that’s what we did.
We’ll be showing an updated ant version for our iconic Daily Twist campaign, in order to make our new audience feel at home.
Social
Crumb Influencers
To raise awareness about this campaign, we’re meeting our audience where they are, around messy eaters. There’s no denying messy eaters leave crumbs, and where there are crumbs, there are ants. So, we’re enlisting a crew a messy-microinfluencers to help get the word out.
Memes!
What better way to get traction on social with memes
