Derogatory hate speech is a problem for gamers, discouraging some from using XBOX’s online platform.
XBOX is in the rare position to be able to turn people’s hate into empowerment for the hated.
Updated Manifesto
In Game Alerts
All derogatory hate speech on XBOX is tracked using text-chat and voice detection technology
The Jar Fills. XBOX charges the user $1.00 that goes directly to one of three organizations representing the groups affected by the hate speech used.
The Microsite
Watch the money come in, in real time.
Digital OOH
Twitch
New live streamers representing these targeted groups, like transgender eSports champion Scarlett.
